If you employ an automated call-handling system which incorporates a queue facility, you will have given much thought to what your clients and potential clients hear whilst waiting to be transferred to an advisor. But have you thought about it enough? LMBUK has thought about this at length, and we feel confident that we can advise you as to the best course of action, and also provide you with products to compliment your systems.

If you use a system that patches callers through to a different queue system depending on what department they choose from the main menu, you have the most flexibility, because you can make what they hear whilst waiting, relevant to their enquiry. For example, if someone calls to open a new account, or purchase a product, they will choose the Sales department, and while on hold, you could elect to broadcast powerful, persuasive music to them, with "Hard-sell" advertisements every 20 or 30 seconds. However, if someone calls to make a complaint, this would not be relevant at all; instead, a more soothing and understanding tone is necessary, without being patronising of course.

On the other hand, if you have just one call-centre, and your advisors handle all incoming calls centrally with one queuing system, you have to choose something which appeals to anyone, regardless of their reason for calling. This is much more difficult, but as long as you take this on board when choosing your music and voiceovers, you can come up with a neutral combination which will work sufficiently.

Targeted music and advertising is not only relevant for situations like these of course. Designing any kind of multi-media advertising campaign requires careful attention to detail when deciding on the overall tone, and elements like music, voices used to convey important messages, graphics, layout, what words are given visual or audio stresses and so forth, also play a very important role in reaching your target group.

At LMBUK, we offer you several options depending on your system configuration, client-base and need to maintain continuity throughout your systems and/or advertising campaigns. Please contact us today to discuss your requirements with us. You can also listen to samples here.